Managing client's PPC account

I am managing the Google and Meta campaigns for my client. Works include media planning, keyword research, audience suggestion, campaign execution and day-to-day optimization.

Conversion tracking set-up

I have created Google ads conversion tracking via GTM, such as get quote, signups and phone call leads.

Data analytics & reporting

I am responsible for updating performance trackers and prepare monthly reports for clients.

What's been improved?

• Lowered CPC: I have done keyword research and proposed a new proposal to client. After cleaning up the campaign structure, updating the keyword list and ad copies, avg. CPC has improved by 20%.
• More conversions: After conversions being tracked, number of conversions have greatly improved by 30%.