Strategising the marketing landscape for auto industry

Being the Digital Marketing Strategist for 9 car dealerships in the Greater Vancouver Area, I was tasked to implement paid campaigns to improve online visibility of the stores and generate quality leads out of the traffic. I was responsible for on-page SEO, landing page creation and update, PPC campaigns and performance reviews with the stores. My clients were Porsche, BMW, MINI, Rolls Royce, Toyota and Mazda.

Precise location targeting

A majority of potential customers conduct online research before visiting a dealership, so we have to make sure our Google search ads highlighting the monthly offers are being shown when people are searching through keywords like 'dealership near me'. Location targeting is extremely important as a result.

Drive quality traffic and lead generation

At every beginning of month, I would comprehend the latest program and decide what's the go-to market offers. I was also responsible for implementing paid campaigns through Google Ads (Search, PMax), Facebook Ads, etc. , and would strategically shift funds and recommend improvements to the stores throughout the month.

Landing page creation

I have built landing pages for two Porsche dealerships for new model arrival and pop-up experience centre.

All-Electric Porshce Macan

Porsche Now Langley